News and Events

AIGA Welcomes New Board Members

AIGA has named seven new members to its 2021 National Board of Directors, elected by the entire AIGA membership. “Bringing in new Board members is our chance to renew and extend our expertise and reach for the profession. They join a dynamic group of leaders who will continue to help AIGA deepen the impact and value of design across our community and industry and strive to change the future of design,” states Bennie F. Johnson, executive director of AIGA.


 

Design Lab Brings Innovation and Employment to Otis College Students During the Pandemic

Design Lab was brought to fruition by Otis College’s former Creative Director Sheharazad Fleming at the encouragement of then-new President Charles Hirschhorn, who saw the potential for the project. A special COVID-19 grant helped fund the program, which Fleming says was launched “as a direct response to campus being closed.”

Otis_Creative-Futures-Panel-final.png

Panel Discussion: Creative Futures in Art and Design

Sheharazad Fleming, Creative Director at Otis College of Art and Design, moderates a virtual panel discussion featuring creative professionals from SpaceX, Hulu, Netflix, LACMA and Mattel who share their advice and personal journeys for developing creative skills into a rewarding career.


 

Otis College Hosts 2019 AICAD Symposium on Diversity, Equity and Inclusion

“We wanted to avoid using plastic or anything that would be used once and then end up in a landfill,” says creative director Sheharazad Fleming.

AICAD+Swag_Final.jpg

 
AIGA+LA+Dope+Design+Fleming.jpg

Dope Design: New Visions in Cannabis, hosted by VICE Media, moderated by Sheharazad Fleming, AIGA LA

The cannabis industry is rapidly expanding across the country and California is the largest legal cannabis market in the world. Moderated by Sheharazad Fleming, panelists from the forefront of the industry talk about emerging opportunities and share predictions for how cannabis will evolve to shape future market trends.


 

Materials Matter: Limitless — Otis College Scholarship Benefit and Fashion Show Invitation

Otis College's 37th Annual Scholarship Benefit & Fashion Show showcased garments created by juniors and seniors majoring in fashion design. To get the word out about the show we collaborated with @mohawkpaper and @typecraft printing to design this wonderful invitation. Read more about how this project unfolded... literally.

4R3A0984.jpg

 
 
https___cdn.evbuc.com_images_62271535_205520433537_1_original.jpg

LA DESIGN FESTIVAL
Design Leadership: Adaptive Mindsets and Disruptive Intent

Featuring Simrit Brar, Sheharazad Fleming, Shannon Gabor and moderated by Amanda Hovest

How does purpose affect leadership? What is the impact on teams and companies when their leaders define success and measure outcome on purpose? In this panel conversation, moderated by AIGA LA President Amanda Hovest, designers Simrit Brar, Sheharazad Fleming and Shannon Gabor share their paths of personal & professional growth, while building adaptive mindsets and disruptive intentions through purposeful creative leadership.


 

2019 AIGA conference: A View from the Inside Out with Sheharazad Fleming

Making the transition from agency to in-house design can feel like creative culture shock. In 2010, Sheharazad experienced this first-hand when she left agency life behind to build an in-house creative team for a university. This talk will focus on the importance of design leadership within organizations, and building strong external partnerships to produce results, in-house. Think of it as an elixir for “What am I doing here?” syndrome, sure to leave you with a nice feeling, inside and out.

aiga+design+conference+2019.jpg

 

HOW DESIGN: In-House Design Spotlight with Sheharazad Fleming

Otis College of Art and Design‘s new in-house Creative Director, Sheharazad Fleming, is as passionate about her work as she is her city. We decided to catch up with Sheharazad to learn more about her trajectory as a designer thus far, the kinds of projects she’s most excited about, and the things she does when she’s not busy launching Otis’ new Design Lab, a place where students will be part of an on-campus, in-house design studio.


 
Screen%2BShot%2B2019-04-15%2Bat%2B6.30.39%2BPM.jpg

Sheharazad Fleming, Featured Speaker, Print Making Summit: Careers with Foundations in Printmaking

Self Help Graphics & Art is proud to host our biennial Printmaking Summit 2019 with demonstrations, workshops, panel discussions and artist talks focused on the role printmaking in today’s creative economy for students, emerging artists and skilled national printmakers.


 

AIGA LA Emerge: New to the design industry?

“Don’t let perfection be the enemy of progress. Speak your truth and remember that it’s fruitless to try making everyone happy. Criticism will come your way in all forms, accept it with grace, and use it as a growth opportunity. Above all else, trust your instinct. Always take the high road. Lead with empathy. And get out of your own way.”…

AIGA+LA+Emerge.png

 
Screen+Shot+2019-05-21+at+1.41.42+PM.png

AIGA LA Inside Out: Partnership with Herman Miller, Featuring Sheharazad Fleming of USC and Richard Harrington of 72, and Sunny

Any in-house designer knows working with an outside agency can be a struggle. They might take some work off of your plate, but they don’t understand the company—or its products—like you do. At this event, in-house and agency designers share their secrets to successful, and not-so-successful, inside-out design relationships.


 

AIGA LA Awards

Celebrate the extraordinary achievements of the 2017 AIGA LA AWARDS honorees, Errol Gerson, Wayne Hunt and GOOD Worldwide at Millwick in Downtown LA Arts District, chaired by board members Sheharazad Fleming and Flavia Arsenault.

Agustin+Garza+Stabs+Errol+Gerson.jpg

 
35597120035_927177c69b_o.jpg

AIGA LA To Honor Top Design Innovators

AIGA LA celebrated its 2017 Fellows and second-ever Visionary award winners at the 2017 AIGA LA Awards. Nominating committee was chaired by the very first Fellow Award recipient, Toni Hollander-Morse, and included other Fellows, current and past board members, AIGA Advisers, and influencers of the LA design scene.


 

The In-House Type: USC University Communications

Interview with Sherharazad Fleming the Creative Director at USC communications. She talks about the importance of educating and inspiring her in-house creative team and all over-arching university marketing initiatives including advertising campaigns, university events, presidential projects, university publications and university identity.

USC-Brochure-Kaufman-6.jpg

 
USC-Dornsife-Magazine.jpg

USC News: Making the CASE for a new visual identity

The USC Dornsife College of Letters, Arts and Sciences took home 10 regional Awards of Excellence from the Council for Advancement and Support of Education (CASE).